Monday, November 12, 2007

A Big Announcement

Well, it's more like a prelude to a big announcement.

But, here's the deal. We are going to start selling some stuff on this site. I know, you're saying to yourself: what I really need is to overpay for another witty t-shirt with some inane beerism. "I'm not as think as you drunk I am." We could sell you one of those, but, I suspect, you wouldn't buy it. Or rather, if you want to buy it, go somewhere else.

Instead, this site's focus, and the one thing we want you to get out of this site, regardless of whether you would ever be considered a "beer geek" about it or not, is that beer is made and sold by and for our community. When we buy beer from Capital brewery, or New Glarus, or Tyranena, or Lakefront, or Stevens Point, or Calumet, or where ever, that money stays here in Wisconsin. It employs our neighbors and provides money for our schools. It shows pride in our community.

With that "Buy Local" mantra in mind, we have decided to do something about it. We are going to start selling t-shirts and other merchandise. These are t-shirts that will be printed right here in Madison. We will keep prices reasonable. We will try to offer a good diversity; although it will be t-shirts to start, we also want to offer polo shirts, and hoodies, and glassware, and other fun stuff.

But, more importantly, they will feature the artwork of our Wisconsin artists. We already have a few lined up. But, if you are an artist, or you want to nominate an artist, get in touch with us with contact information for the artist, and we'll get it figured out. Not only will your designs be featured at Madison Beer Review, but we will split the profits with you. In fact, not only are we splitting the profits with the artist, a portion of the profits from any merchandise sold on this site will be donated to a local Wisconsin charity. The charity will, for the most part, be hand picked by the artist and detailed with the shirt.

So, if you know an artist (or are an artist) who would be a good fit, let us know. What makes a good artist for us? Well, someone who has a good design to go on a t-shirt.

If you know of a charity that can use the money, let us know. What makes a good charity? Is it based in Wisconsin? Does it serve the citizens of Wisconsin? If yes, it is a good charity.

If you think it's a good idea, post a comment and let us know. If you think it's a bad idea, post a comment and let us know. If you have a good idea about merchandise, post a comment. But, we are going to put our money, literally, where our mouth is and hopefully you guys will want to support your community.

We will give you more details and let you know as soon as the t-shirts are ready to be sold (it will be before the holidays), but in the meantime, get your suggestions in.

1 comment:

  1. Oooh, good idea. Don't have any suggestions yet, so that's all I got. Good idea. :)


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