Wednesday, March 14, 2012

Press Release Wednesday - Sixpoint Brewing

Read below, but lots of connections between Brooklyn NY's Sixpoint Brewing and Wisconsin.

------------START PRESS RELEASE---------------------

FOR IMMEDIATE RELEASE:

SIXPOINT COMES HOME TO WISCONSIN
Brooklyn-Based Sixpoint Brewery Makes its Launch in the Home State of its Founder

March 12th, 2012, BROOKLYN, NY — Sixpoint Brewery, whose motto is “Beer Is Culture,”
will begin distribution in Wisconsin this month. The brewery was founded seven years ago
in Brooklyn, New York by Shane Welch, a graduate of the University of Wisconsin-Madison
and native of the Milwaukee area. With an increasing variety of draft beers and core flavors in
distinctive, 16 oz. cans, the brewery is excited to spread its heritage to Wisconsin.
In its short history, Sixpoint has grown to become one of the most well-received breweries in
the Northeast. Founded in a converted garage in Brooklyn, the brewery has produced more
than 200 styles of beer, with new limited-release beers circulating frequently. Sixpoint beers
are available at some of New York City’s finest restaurants, such as Gramercy Tavern, The
Spotted Pig and Momofuku restaurant group. The brewery has also spawned distinct, ongoing
beer series such as the Mad Scientists series, a bi-monthly release of innovative brews, and the
Spice of Life single hop varietal series.

Just one year ago, the brewery grew from its draft-only format to introduce 16 oz. cans of its
core flavors. Now with five year-round flavors in cans, including the 12 oz. strong ale Resin, and
four seasonal beers in cans as well as on draft, Sixpoint beers are more portable and visible
than ever. With terrific ratings for its numerous seasonal and core beer offerings on sites such
as Beer Advocate and RateBeer, the brewery has cultivated a widespread community of fans
from all over the world.

Sixpoint is ecstatic to offer its beers in the state that inspired its founder’s passion for craft beer.
Prior to founding Sixpoint, Shane Welch began homebrewing as a college student extensively,
and cut his teeth apprenticing at the Angelic Brewery (now closed) in Madison.

“All of the core Sixpoint beer recipes are extensions of my original homebrew recipes. These
are the beers I invented while brewing in my basement on Vilas Avenue in Madison,” remarked
Welch. “This literally defines grassroots. Starting with just an idea and passion in your
basement, then moving to a pressure cooker like New York and making it work, and then finally
coming home to share it with your friends and family in your native state. I can’t wait to buy
people some pints of Sixpoint!”

Sixpoint will be distributed throughout Wisconsin by Beechwood Distributors, based in New
Berlin.

“We are very much looking forward to representing Sixpoint beers in Wisconsin! They have
obviously been very successful in NYC and the east coast, and that success has created a pent
up demand and anticipation here,” said Dave Cartwright of Beechwood. “[The beers] are all
extremely drinkable while also being very flavorful and interesting. I am personally really looking
forward to trying some of the amazing limited edition beers they produce and hear so much
about.”

“I am thrilled to have Sixpoint’s great lineup of beers join the wide selection of craft beers
available in Wisconsin,” added Jayme Nawrocki, Vice President of Beer Barons Milwaukee
Cooperative.

New and old friends of the brewery can join in the excitement at numerous launch events
throughout the state. Seasonal varieties such as Harbinger Saison will be featured at upcoming
events for Milwaukee Beer Week in late April and Madison Beer Week in early May.
About Sixpoint Brewery:

Sixpoint Brewery was born out of an 800 square foot garage in Brooklyn, New York City in 2004
by homebrewer Shane Welch, who had amassed over 1000 individual homebrew recipes. The
brewery’s name is derived from the ancient six-pointed brewers’ star, which had symbolically
adorned the walls and equipment of ancient breweries since at least the Medieval period.
Sixpoint’s motto is “Beer is Culture” to highlight the human trajectory — the earliest human
civilizations were founded upon the cultivation of cereal grains for making beer. Sixpoint aims to
perpetually inspire the art, creativity, and community generated through beer by acknowledging
the history of the craft, while forging ahead to inspire culture in a modern setting.

http://sixpoint.com
http://facebook.com/sixpoint
http://twitter.com/sixpoint
http://flickr.com/photos/-sixpoint
http://youtube.com/sixpointvision

2 comments:

  1. I've heard a good amount of positive things about this brewery. I'm happy to hear they'll be distributed here and I'll certainly be giving them a try. I'm a fan of this trend of brewers going to cans.

    ReplyDelete

Note: Only a member of this blog may post a comment.