Headline caught your attention? Well. I'm serious.
According to data, almost 90% of craft beer drinkers are white. IMPACT 2009 (Simmons Market Research)*. A mere 3% of craft beer drinkers are African-American, while around 5% are Hispanic or Latino.
African-Americans comprise at least 12% of the United States. 16% of the United States is Hispanic/Latino. A full 38% of African-American households would at least be classified as "middle-class", while around 10% of the African-American population would be considered "upper" or "upper-middle".
Yet very few of them are drinking craft beer. Just wondering why that might be.
* Data is referenced as part of a BeerAdvocate forum. I don't normally attach much weight to BeerAdvocate forums, but this matches with other data that I've seen in more "proprietary" formats. It's one of the few places where this kind of information is not behind a (very expensive) pay wall online.