Thursday, August 11, 2011

Press Release Thursday - Stella Artois Draught Master Competition

It's a little late, but there's still a few opportunities left to be the next Chris Myers (loyal MBR reader and winner of the 2010 Stella Artois International Draught Master Competition).

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This is a program designed to engage consumers by individually demonstrating and educating them on the Stella Artois 9-Step Pouring Ritual.Consumers will be given an opportunity to learn how to pour the perfect pint while being sampled Stella Artois in the iconic chalice.

The City of Madison’s winner will then receive a chance to compete against other beer connoisseurs in a worldwide competition to become a brand Draught Master.This year’s finals will be held in Buenos Aires, Argentina on October 27th!

In 2010, Chris Myers of Madison, Wisconsin was sent to compete in the regional finals in New York City where he continued on to nationals in Boston and then London for the world draught master competition. Chris Myers is currently the Stella Artois WORLD Draught Master and will be traveling around the world as the brand ambassador beginning August 26th until October 27th where he will pass on his title at the 2011 competition in Buenos Aires. So do you want to be the next Stella Artois Draught Master? Here is where we will be for consumers to participate for the chance to qualify for regionals. What’s even better is each participant receives a complimentary Stella Artois and gets to keep the chalice at each event:

· Tuesday, August 9th @ Ivory Room (116 W. Mifflin St.) 9:00-10:30pm

· Wednesday, August 10th @ Drackenbergs (609 Sherman Ave.) 6:30-8:00pm – Enjoy a free Cigar pairing with your Stella Artois, as well

· Thursday, August 11th @ Showboat Saloon (24 Broadway, Wisconsin Dells) 9:00-10:30pm

· Thursday, August 18th @ Madisons (119 King St.) 8:00-10:00pm


  1. Stella in England is known as "wife beater" beer.

  2. Hi Jeff, I kept an eye out for you at the Great Taste but never did find you - I might have been more preoccupied with the beer in front of me. I hope you enjoyed this year's festival as much as I did. And thanks for your coverage on the pre-parties. Those are taking on a life of their own. At Madisons, we had a 10 beer selection from Goose Island that we gave away for free from 4-7pm, and it became the madhouse we expected it would be. Great fun!

    Thanks for posting the press release. I'm proud to say Jeff Schmidt poured an exceptional Stella Artois last night and is continuing on to the next round in Denver. If he wins there, I will see him October 8th in Washington D.C. for the US Finals. Jeff is an exceptional bartender who currently works the taps at both the Weary Traveler and the Ivory Room.

    Well, I'm working open-close tonight and tomorrow, spending a day with my little lady, and then finally leaving Monday for the Stella Artois World Draught Master Tour. Ten countries in 8 weeks. First stop Beijing!

    Take care and I hope to check in with you from the road.

    Chris Myers


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