Friday, August 12, 2011

Press Release Friday - Something to Whet Your Great Taste Whistle

Alaskan Brewing Co. is coming to Wisconsin Labor Day weekend. Frank Beer will be distributing. Those of you that know, know that this is pretty darn cool. Those that don't - you are in for a treat. Alaskan makes some great beer, including one of my very favorites - Smoked Porter; it's warm and smoky with a nice clean finish.

But here's what I don't get: Alaskan is entering with their amber (why?), IPA (again, why?), and White (umm...ok?). It seems set up to fail. Alaskan's a great brewery, but why would you buy these beers from them? With the exception of the White, almost every brewery in the state already makes passable versions of these - Alaskan has no competitive (or comparative) advantage.

Why not come in with Smoked Porter and push that as the distinguishing brand? Yeah, not everyone's gonna love it, but it is a great beer that will convert people. On the other hand, nobody's going to buy Alaskan Amber over Capital Amber or Alaskan IPA over Hopalicious.

Anyway; cool to see a National-ish brand coming instead of going.

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Alaskan Brewing to Enter First State East of the Mississippi
Wisconsinites can raise a glass with Juneau's "taste of Alaska" this Labor Day 

Juneau, Alaska (August 12, 2011) - Beer drinkers in Wisconsin will be able to celebrate the Labor Day holiday with brews from the state of 100,000 glaciers when Alaskan Brewing brings their bottled "taste of Alaska" to the Badger State this September. Alaskan Brewing Co. is partnering with six local distributors to help share the products throughout the state.

"We are thrilled to represent Alaskan Brewing Co's award-winning beers in our markets," says Mike Frank, President of Middleton's Frank Beer Distributing, one of Alaskan's Wisconsin partners. 

With the addition of Wisconsin, Alaskan's second new market entry since 2008, Alaskan beer will be available in a total of 12 states. Alaskan will be entering Wisconsin with their Gold Rush-era inspired Alaskan Amber. Alaskan IPA and White Ale will be available in mid-September, a number of their year-round and seasonal beers will be available in kegs and caseware in the state later this fall. 

"Customers have been asking for it and we look forward to selling such great craft beers in our 30th year of business," says Sussex-based Beer Capitol's Ken Limas. Alaskan will also be partnering with Lee Beverage, Kay Beer Distributing, CJW Distributing and LaCrosse Beverage.

This year the Juneau-based Alaskan Brew Crew celebrates their 25th year of handcrafting award-winning beers brewed with the historic recipes and local ingredients of the Last Frontier.

"We are excited to celebrate our anniversary with a hop over the Mississippi to share our beers with Alaskan fans in Wisconsin," says Alaskan Brewing Co-Founder Marcy Larson.

Alaskan Brewing will be posting news and announcements about launch events and activities at and as they get closer to the September release. 

25th Anniversary Alaskan Perseverance Ale Releases September 1 

Alaskan has been brewing in the remote coastal town of Juneau, Alaska for the last 25 incredible years. To celebrate this tradition, the Brew Crew created Alaskan Perseverance Ale; a Russian Imperial Stout brewed with Alaska birch syrup, fireweed honey and alder-smoked malt – a tribute to all that makes Alaskan beers truly Alaskan. 

Learn more at, or for images, product samples and interview requests please contact Communications Manager Ashley Johnston,


About Alaskan Brewing Co. 
Alaskan Brewing Co. has been making award-winning beer in Juneau, Alaska, since 1986. The Alaskan Brew Crew bottles the unique character of the Last Frontier with historic recipes, local ingredients and glacier-fed water. Alaskan Brewing handcrafts Amber, Pale, White, IPA, Stout, Smoked Porter, Winter Ale, Summer Ale and a variety of limited edition beers in the Alaskan Pilot Series. Follow Alaskan at, and

1 comment:

  1. I think its because the Smoked Porter is a limited edition that only comes out once a year. It'll probably come to WI when the 2011 vintage is released sometime in November.


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