Beer Wars! MBR, Dane101 and Futhermore Beer Present ...

In the coming weeks we'll talk more about Beer Wars - The Movie. There is a lot of debate and interest around this movie. But, first, I wanted to simply make the announcement that Madison Beer Review has teamed up with Dane101 and Furthermore Beer to present Beer Wars - The Movie on December 2, 2009 at The Majestic Theater here in Madison.

A convenient Facebook Event has been set up for your easy-rememberance here.

Here's some more info about this event:

Dane101, Madison Beer Review, and Furthermore Beer are excited to present the first Madison screening of the documentary Beer Wars. The film is described as "a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries." It explores what it takes to be an independent microbrewery in the shadow of the beer industry big dogs and what those smaller companies are doing to fight for a market share.

This December 2 screening at theMajestic Theater will feature a tasting with Furthermore Beer with a Q&A following the film with brew master Aran Madden and marketing master Chris Staples. We will finish off the night with a rousing and beer lifting performance from Madison's very own Pale Young Gentlemen. Watch a trailer for the film below the fold.

Doors will open at 8 p.m. so people can get a taste of what's on tap at Furthermore.

The film will start at 9 p.m. and will be followed by a question and answer session with Chris and Aran. Pale Young Gentlemen will take the stage shortly after 11 p.m. Admission is $7 for a fun night of libation and film.