Friday, October 2, 2009

Press Release Friday - Pearl Street Brewery Awards [updated]

Two press releases from Joe Katchever, brewmaster of Pearl Street Brewery:

-------------START PRESS RELEASE----------------------
This evening [ed note: the press release was sent to me on Wednesday September 30th], Pearl Street Brewery will unveil it's 2009 Harvest Ale at La Crosse Oktoberfest's Craft Beer Night! Brewmaster, Joe Katchever will be there himself, pouring this new seasonal release.

Featured on 95.7 the Rock's Morning Sickness this morning, the 2009 Harvest Ale is A full-bodied American Amber Ale, brewed with Wisconsin malt and hops grown at the Pearl Street Brewery! The hops are hand-picked every August by employees and friends of the brewery and are used to create this beer's intriguing flavor and aroma.

Your first chance to get a taste of this years' brew will be tonight at the Southside fest grounds between 4:00 and 8:00 and the remaining 2009 Harvest Ale will be available at PSB's Tasting Room until it runs out.

The Tasting Room is located at Pearl Street Brewery 1401 Saint Andrew Street and is open to the public Tuesday-Friday from 4:00-8:00 and from noon-5:00 on Saturdays. The brewery offers tours every Saturday!

----------PRESS RELEASE #2 [update: the original send accidentally re-printed the first PR--------------------
For immediate release:

Pearl Street Brewery's '09 Harvest Ale wins the Oktoberfest Gold Medal last night! Their DTB Brown Ale takes home the Bronze. The stiff competition of 45 other worldwide competitors included Fat Tire, Goose Island, RedHook, Capital Autumnal Fire, Gray's, Sand Creek, Flying Dog, Spotted Cow and Honey Weiss.

Last night, Pearl Street Brewery unveiled it's 2009 Harvest Ale at La Crosse Oktoberfest's Craft Beer Night! The 2009 Harvest Ale is a full-bodied American Amber Ale, brewed with hops grown at the Pearl Street Brewery.
These particular hops are hand-picked every Fall by employees and friends of the brewery and are used to create this beer's intriguing flavor and aroma.

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