Sorry for the lack of a podcast this morning and I'm still working on the second half of the Michigan summary - we spent a lot of time at Founders and have a lot of info (new, awesome beers!!). In the meantime, girls in the craft beer industry don't get nearly enough recognition as it is a dude-centric industry, hobby, and beverage. So, I'm always glad to bring more women into the fold. Thought this might interest some of the ladies out there.
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Hello, Beer Writers and Enjoyers!!
I am in a partnership with Ginger Johnson, "Women Enjoying Beer" - please check out the web-site if you have time www.WomenEnjoyingBeer.com
We are working with Brewers/Breweries to provide our research on marketing to women the other 50% of their market of which they do little marketing to, or in some cases mis-market to. We are also working with food/beer establishments to make sure that there is proper staff education which leads to consumer education which leads to more sales, interest and better business for all. Another main focus is simply to provide education to women about the beer industry as it is uncharted waters for some and for the others who are more seasoned there is always more to learn or something new.
That being said I just wanted to invite anyone who is intrested it exchanging dialog or doing a story we would love to talk. Additionally, we are holding a number of events - Kansas City is the next venue for July 16, 17 & 18 if there is anyone in the immediate area interested. We are also looking into the St. Louis area potentially for August. Please contact us if you are interested in learning more, have questions, etc. We believe we have a news worth cause in helping the beer industry as a whole have continued growth especially in the Women's market.
Ginger Johnson ginger at WomenEnjoyingBeer.com or Deidre Vodehnal dlbrady1013 at gmail.com
Thank you for your time and consideration!
Deidre Vodehnal - A Women who Enjoys Beer!!