Pearl Street Brewery, from La Crosse, Wisconsin, is a new addition to the Madison area. I've been a big fan of the Downtown Brown for quite some time. As I'm sure I've mentioned on this site, I'm not, as a general rule, a fan of brown ales - I find them overly sweet and/or nutty - but I really like the Downtown Brown. Well, Pearl Street is sneaking out of La Crosse and slowly expanding distribution. I was able to get some answers from Joe Katchever, head brewer at Pearl Street Brewery.
Joe: First of all, Pearl Street is a self-distributing brewery and have been for ten years. We first went into bottles 22 months ago after being a die-hard draught beer brewery since 1999. Being one of Wisconsin's smallest, but fastest-growing craft breweries, we have been very busy keeping La Crosse and Western Wisconsin in beer.
MBR: Happy 10th Anniversary. So, being up in Western Wisconsin, how did you get down here to Madison?
Joe: Jennifer from Old Fashioned called us a few times and we explained that we just didn't distribute beer to Madison. She offered to come get some, and how could I refuse that kind of diligence? Since we have been on tap we have gotten an avalanche of calls and emails from Madison people who either want to sell our beers, or just want to know where they can buy some! After a while, I had to address the situation so one by one, we began providing our beers to some of the cooler Madison beer depots.
MBR: So, which cool Madison beer depots, exactly?
Joe: We've been on tap at the Old Fash since around the beginning of the year, but the rest of the story has only unfolded since April 16th, when Nick, Dane and I packed the van full of cases and headed East! As of this week, one can find the Pearl Street bottled beers on sale at Jenifer Street Market, Cork N Bottle, Riley's Liquor, University Avenue Liquor, Star Liquor, Barrique's Fitchburg, Barrique's Cayuga, Neil's Middleton, and Steve's Liquor on University. You'll find our "That's What I'm Talkin' 'bout" Organic Rolled Oat Stout on tap at the Alchemy and our DTB Brown Ale at Brasserie V and, of course, the Old Fashioned!
MBR: Anywhere else?
Joe: I'm glad that Madison has been so enthusiastic about our beer but I've decided to put on the brakes, so we don't run out! We are not taking on any new accounts at the moment so we can continue to provide beer to our current ones. We have started a waiting list of liquor stores and restaurants that will get our beer when it becomes available. Those who wish to be put on the list can email me or call me at the brewery.
So, there you go. Welcome to Madison Pearl Street Brewery. And thanks to the Old Fashioned (again) for going out and getting good beer!