Well, Pacifico's thinking outside the bottle, a little:
Pacifico Beer, an authentic beer imported from Mexico, is adding a new package with the introduction of the Pacifico 7 oz. bottle in 6-pack and 4/6-pack case. ... This new SKU is positioned to further Pacifico's efforts to increase trial among consumers via new opportunities and occasions. In bars, the smaller size makes it ideal for bucket specials. In grocery, drug and convenience stores, the 7 oz. complements the existing Pacifico package line-up and its on-the-go size makes it perfect for bringing to parties, cookouts and picnics.I don't know about you, but I can't say I'd be super-excited about the tool that brings a sixer of Pacifico 7oz-ers to my party. But, maybe as the image shows, they have a different target market in mind?
I wonder whether the 6 7oz-ers will cost more or less than the Pacifico 40oz bottle that I can get at the Stop-And-Rob around the corner.
**note: www.pacifico.com is not the URL for the brewery.