Monday, April 21, 2008

How Much Would You Pay For A Beer?

One of the more highly acclaimed breweries in the world, Danish brewery Mikkeller is perhaps best known for its Beer Geek Breakfast a thick, oily imperial stout. (BA. RB.) Recently this, and a few other brews by Mikkeller and Mikkel, the head brewer at Mikkeller, have made their way to Madison (is the Struise Mikkeller available at retail here? I know Shelton Brothers had this at a tasting at Maduro). But, in any event, Mikkel is making some of the best beer in the world; like Hansel, he's so hot right now.

Unfortunately I missed this when it was originally posted at the end of March, but "Mikkel, Jeppe, and Michael [ed note: Jeppe and Michael own a retail outlet in Denmark] decided to create a special, 8 month sherry cask barrel-aged version of Mikkeller’s rare and delicious X Imperial Stout that had been brewed exclusively for the beer festival in Valby, Denmark in May 2007. This is a one-time, very limited edition - only 40 bottles (75 cl champagne bottles) are available! Each bottle has been numbered and signed by brewer Mikkel." These bottles were auctioned off and 100% of the proceeds were to be donated to Mellemfolkeligt Samvirke – Mozambique, a Danish NGO working to promote democracy in Mozambique.

So, what would you guess bottle #1 of this fine beer sold for? Would you believe 579€ (approx US$914)? For a single champagne bottle of beer. Granted, the money went for a good cause, but still. (bottle #40 went for 131€, which is US$206).

Is there any occassion where a $915 bottle of beer is appropriate? Or do you drink it with burgers on a Sunday night while watching the Simpsons?

And speaking of good ideas: enough with the bourbon barrels, bring on the sherry cask aged beers!

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