I am offering a bounty for anyone who can honestly claim that they like "Miller Chill" or "Bud Chelada". This includes people in the "target demographic" (hispanics and females). I have yet to meet anyone who actually likes either drink. Yet, the success of Chill is all the talk at Miller; it passed 350,000 barrels in mid-October. [cite] Even despite "Miller Chill [being] priced as a worthmore, not a “regular brand.”" [cite] (by the way, priced as a "worthmore"? Who talks like that?!) Yet, let's look at some reviews of Miller Chill from around the web; we'll throw "miller chill review" into the ol' Google-o-tron:
Beer Advocate ("Pardon me, but just what the f--- is this?")
more from Beer Advocate ("a beer for people that don't like beer. It actually tastes like a really bad diet soda.")
Opinionated Beer Page ("It is unspeakably foul and in a vomit-green bottle to boot.")
Tallahassee.com ("I can’t imagine buying it ...")
Slashfood (comment: "it tastes like urine from a dehydrated person. water is vastly superior.")
Cat Dirt Sez (comment: "nay. it is truly, truly terrible.")
Realbeer.com (comment: "I wouldnt know from experience but I bet it tastes like it has passed through a goat." - although to be fair, this site, inexplicably, has a number of "positive" reviews, but as one of the comments points out "Just wanted to point out that real people do not all say marketing stuff like “this is a great summer beer” or “so refreshing”. It is sad when you have to put fake replys to sell a terrible product!")
And, seriously, if this is the best Miller can find to support its product, it should re-evaluate itself.
And that's just the first ten hits off google. My own experience with Miller Chill (served at Lambeau Field no less!) was less than positive, and I have yet to speak to a single person who actually likes this stuff. Yet, in speaking with local distributors, it flies off shelves. Who is buying this stuff? If you have bought a six-pack or greater of this stuff AND enjoyed it, please comment here. You need not post your name, this is purely an intellectual exercise; but I am truly interested in knowing who is drinking this stuff and why you like it.
I know, Miller Chill has been out for almost a year, why bring this up now? Well, apparently this stuff is so "great", that Anheuser-Busch is making one now. Probably to mix with the Bud Chelada product that is clamato and beer. And, an extra bounty if anyone can bring to me a single person who ever, EVER, had beer with tomato and clam juice prior to Anheuser-Busch putting one in a can.